![]() ![]() They are like kryptonite for your sender score and can even get you blacklisted by ISPs. Spam traps, also known as honeypots, are valid email addresses created expressly for the purpose of catching spammers at work. A bad domain reputation doesn’t just impact your marketing efforts: your sales and customer service teams might start finding their daily communications lost in clients’ junk folders as well.Ĭlean your email data regularly to weed out any problematic addresses and prevent unnecessary damage to your reputation. Your domain reputation reflects permanently on your brand and will follow you wherever you go-even if you change servers or switch email service providers-and it plays an increasingly large role in deliverability. While server reputation is still very important, it’s equally important today to watch out for your domain reputation. Once upon a time, your email sender reputation was all about server (or IP) reputation. You will soon find yourself blocked from the inboxes you want to reach.Īnd you don’t have just one reputation to protect. The internet is kind of like high school- once you get a bad reputation word spreads quickly. Undelivered emails and spam traps can do a number on your sender reputation in a hurry. No matter how relevant your subject line, if your company is known for sending to unresponsive, closed or inactive email accounts then there’s a higher chance that your emails will get flagged and redirected to the junk folder. What is the moral here? You need to find your own way to the inbox if you expect strong engagement with your campaign.Įmail design best practices play a role in inbox placement rates but email list cleaning is essential to a successful inboxing strategy as well. Of all that mail delivered to the junk folder, only about 1% of them were found by the user and moved to the inbox. If your email hygiene isn’t excellent, some of those emails are most likely being “delivered” to junk mail folders.Īccording to research by Return Path, 79% of emails worldwide found their way to their target inbox in 2016 and a full 13% of all emails sent ended up in the junk folders. Just because your deliverability rate looks good, it doesn’t necessarily mean you’re in the clear. ![]() Want to learn more about email verification? Click here for our explainer article. At 8 to 10%, your delivery rates will start to drop dramatically.Īdditionally, some systems employed by email service providers, like Omnivore by Mailchimp, will suspend your account if you just exceed the standard bounce rate for your industry. If your bounce rate goes above 3 to 5%, you will immediately see a negative impact on your deliverability and inboxing rates. List cleaning keeps your bounce rate tiny by removing the invalid, discontinued, and fake emails that are responsible for most hard bounces and identifying risky ones that could lead to additional hard or soft bounces. Avoid this death spiral by cleaning your email list regularly to eliminate invalid data and keep your VIP stat looking polished and healthy.īounce rate is a vital sign indicating the general health of your email list. ![]() A poor reputation will lower your deliverability even further. It deserves most of that attention, though a high deliverability rate means that you are doing many important things the right way.Īs your deliverability rate lowers, so does your reputation with internet service providers (ISPs). Here are 7 important reasons to clean your email list today: 1) Increase Email Deliverabilityĭeliverability is the celebrity of email statistics- it gets all the glamorous headlines and the Google search volume. That's why proactive email list cleaning is an essential part of any successful email marketing strategy. By the time you discover that you have an issue with email hygiene, it’s generally too late-you’ve already wasted resources and done significant damage to your brand. ![]()
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